In this fast-paced digital era, the most important thing for a strong online presence is having a website. Whether you’re a developer, a blogger, a business, or someone who is simply keen to share their thoughts with the world, you’ll be on the lookout for the right platform. Because what we’re talking about here is WordPress. But why have we decided to focus specifically on this platform, rather than the others? Let’s find out: WordPress brings a world of benefits to use.

The Widespread Use of WordPress

Market Share

WordPress is the most popular platform for websites, which makes up about 40 per cent of the internet. This tells me a lot about the quality and reliability of WordPress, which countless small businesses and large corporations rely on.

Various Use Cases

More than just a blogging platform, WordPress can be used to build corporate websites, e-commerce sites, portfolio sites, and even social networks. Because of this, WordPress is the perfect content management system for a range of different online requirements.

Ease of Use and Learning Curve
User-Friendly Interface

And one of the main strengths of WordPress is that not only can people with no technical knowledge at all use it to create and run their websites, but the dashboard is clear and simple, with the ability to add, change or update all the content just a couple of clicks away.

Learning Resources

WordPress has a large and active community of users and developers who provide a wealth of online courses, forums, documentation and guides, allowing anyone to pick up and master the skill with ease.

Flexibility and Customization

Theme and Plugin Support

It’s a fully fledged CMS, and you’ll be hard-pressed to find the same level of customisation elsewhere. There are more than 40,000 free and paid themes and more 30,000 plugins available for WordPress. This means you can completely change the look of the site using themes, or you can add functionality using plugins for everything from e-commerce to search engine optimisation and enhanced security features.

Developer-Friendly

WordPress is great not only for users but also for developers. First and foremost, it’s open source, which means that it is not a black box but can be tweaked and extended as you see fit. Thanks to a massive API support and a robust developer documentation, any project can be integrated with WordPress so easily.

Security and Updates

Security Measures

Security: WordPress is very secure. The regular updates, in addition to the hundreds of security plugins available, help to keep your site safe. Its large community also makes sure the team quickly identifies any security issues.

Ease of Updates

WordPress keeps up with new technology and security measures with regular updates that are easy to apply. You can also set your site to automatically update so that you won’t have to worry about keeping up.

SEO-Friendly Structure

SEO Plugins

WordPress is SEO friendly, with plugins such as Yoast SEO for enhancing search engine optimisation, such as maintaining keywords, meta descriptions and URL structures. 

SEO-Friendly Infrastructure

This, in addition to the clean coding, quick loading times and responsive mobile-friendly layouts, creates a better experience for search engine bots, allowing your WordPress site to rank higher in search engine results. WordPress’s permalink structure makes it easy to index every page.

Community and Support

Large Community

WordPress’s community is massive and welcoming. Users constantly build new plugins and themes, and update existing ones, and are quick to answer a query on how to use one of them in forums and social media groups.

Support Options

There’s also official forums, community support and professional services available for users who want a helping hand. So there you go, help is always at hand – whenever you need it. 

Affordable and Accessible Solutions

Low Cost

Given that WordPress is an open-source platform, anyone is legally able to develop and use the core software, which makes it a very affordable option for SMBs, compared with other programming and website-building techniques. It is cheap – or even free – to customise and use the WordPress system, with various open-source hosting providers (like BlueHost and HostGator) giving the ability to host at a low price, and with a vast array of free and paid themes and plugins available across the world, there’s usually an option that fits most budgets.

Suitability for Small and Medium-Sized Businesses

WordPress has easy-to-use and affordable solutions that can be a perfect choice for SMEs. It provides a user-friendly interface and a wide range of customisation options that enable businesses to create websites exactly matching their requirements and that are scalable at any point.

Conclusion

With its usability, flexibility, security and community support, WordPress is one of the best systems for creating an online presence from the ground up. We’re confident that in the future will continue to innovate and we’re excited for what’s ahead. That’s why we’ve chosen WordPress, and why we are committed to providing our clients with the best services and a system they can trust.