Email marketing is still one of the main elements of online marketing and gives an opportunity to reach out directly and personally to audiences. Getting the right email marketing software is a big step to making your campaign work. We review some of the best email marketing software out there with their top-notch capabilities and WordPress integration.

• Mailchimp
• Constant Contact
• SendinBlue/Brevo
• GetResponse
• AWeber
• ConvertKit
• ActiveCampaign
• MailerLite
• HubSpot
• Campaign Monitor
• Moosend
• Drip
• Benchmark
• Omnisend
• Zoho Campaigns
• Mailgun
• Pabbly
• MailPoet
• Elastic Email
• SendGrid
• Adobe Campaign
• ActiveTrail
• iContact

Mailchimp

Mailchimp is one of the most reputed email marketing platforms due to its easy to understand interface and rich features. It provides many templates, A/B testing tools, and analytics to measure campaign performance.

Mailchimp Plugin for WordPress: Mailchimp provides a paid plugin, Mailchimp for WordPress, that you can easily integrate to your website to create sign-up forms.

Key Features:

• Drag-and-drop email builder
• Automation workflows
• Audience segmentation
• In-depth analytics and reporting

Constant Contact

Constant Contact is another email marketing software, particularly among small businesses, is Constant Contact. It is mostly based on its simplicity and support.

WordPress: Constant Contact has a licensed plugin for integration with WordPress called Constant Contact Forms.

Key Features:

• Email templates and customization
• Event management tools
• Social media integration
• Contact management

SendinBlue/Brevo

SendinBlue (now Brevo) is an email and SMS marketing platform that enables multi-channel marketing. It has powerful automation capabilities that make it ideal for larger campaigns.

WordPress Integration: Brevo has an official plugin called Brevo (formerly Sendinblue) – Email Marketing, Marketing Automation, & SMTP.

Key Features:

• SMS marketing
• Transactional emails
• Marketing automation
• CRM integration

GetResponse

GetResponse offers an entire suite of email marketing products such as landing pages, webinars, and CRM tools. It is designed to allow companies to build out-of-the-box marketing campaigns.

WordPress Integration: GetResponse provides a plugin, GetResponse for WordPress, which lets you add forms, monitor site traffic and other GetResponse capabilities.

Key Features:

• Webinar hosting
• Landing page builder
• Advanced segmentation
• Autofunnel feature

AWeber

AWeber Because of its simplicity and effectiveness, AWeber is a popular tool among entrepreneurs and startups. It comes with several templates and an easy-to-use interface to build emails.

WordPress Integration: AWeber provides an official plugin called AWeber for WordPress that will connect to your website and build your email list.

Key Features:

• Drag-and-drop editor
• Email automation
• List management
• Analytics and reporting

ConvertKit

ConvertKit is geared towards creators including bloggers, podcasters and YouTubers. It’s all about engaging with audiences through simple yet powerful email marketing tools.

WordPress Integration: ConvertKit provides an official plugin called ConvertKit that lets you embed forms and manage subscribers on your WordPress site.

Key Features:

• Automated email sequences
• Tagging and segmentation
• Landing page builder
• Commerce features for creators

ActiveCampaign

ActiveCampaign offers advanced marketing automation and CRM. It’s suited for companies who require sophisticated marketing automation capabilities in addition to email marketing.

WordPress integration: ActiveCampaign offers a premium plugin named ActiveCampaign – Forms, Site Analytics, Live Chat.

Key Features:

• Advanced automation workflows
• CRM and sales automation
• Machine learning features
• Segmentation and personalization

MailerLite

MailerLite is a simple, cheap email marketing tool. It’s perfect for small businesses and start-ups who require simple email marketing features but don’t want the extraneous features of larger platforms.

WordPress Integration: MailerLite offers a paid plugin called MailerLite – Signup forms (official) that helps you create and embed signup forms in seconds.

Key Features:

• Drag-and-drop editor
• Automation features
• Landing page builder
• Subscriber management

HubSpot

HubSpot provides a powerful email marketing tool within their CRM platform. It’s perfect for companies who want to align email marketing with sales and customer service.

WordPress Integration: HubSpot offers a dedicated plugin named HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics.

Key Features:

• CRM integration
• Personalized email campaigns
• Detailed analytics
• Marketing automation

Campaign Monitor

Campaign Monitor is simple and intuitive, with beautifully crafted templates and a straightforward interface. It’s an ideal solution for advertisers who want to develop attractive campaigns.

WordPress Integration: Campaign Monitor does not provide a native WordPress plugin, however third party plugins are supported.

Key Features:

• Drag-and-drop email builder
• Customizable templates
• Transactional emails
• Advanced analytics

Moosend

Moosend offers the most affordable email marketing service that includes a variety of features. It is primarily known for its intuitive interface and customer service.

WordPress integration: Moosend provides an official plugin, Moosend for WooCommerce, to use with WooCommerce stores in WordPress.

Key Features:

• Email automation
• Advanced analytics
• Landing pages
• Subscriber management

Drip

Drip is ideal for e-commerce stores, and provides cutting-edge automation that increases sales and customer acquisition. As it’s compatible with various e-commerce platforms, it is an excellent tool for e-commerce businesses.

Integration for WordPress: Drip also has a professional plugin called Drip for WooCommerce to allow you to connect your WooCommerce store to WordPress.

Key Features:

• Advanced automation
• Segmentation and personalization
• Integration with e-commerce platforms
• Detailed performance analytics

Benchmark

Benchmark is a very simple email marketing platform which is extremely simple to use and offers several features that are essential for small and medium-sized enterprises.

WordPress Integration: Benchmark does not offer a native WordPress plugin, but third-party plugins are supported.

Key Features:

• Drag-and-drop editor
• Email automation
• Surveys and polls
• Detailed analytics

Omnisend

Omnisend focuses on e-commerce and gives you the ability to create omnichannel marketing campaigns. It’s easy to integrate and automated, making it a must-have tool for online sellers.

WordPress Plugin: Omnisend provides an in-house plugin, Omnisend for WooCommerce, that allows you to connect with WooCommerce stores on WordPress.

Key Features:

• Omnichannel marketing
• Automation workflows
• Product recommendations
• Integration with e-commerce platforms

Zoho Campaigns

Zoho Campaigns is a part of the Zoho business tools suite, and you can use it in conjunction with other Zoho products. It is suitable for businesses that are looking for a total business management solution.

Integration With WordPress: Zoho Campaigns doesn’t support an in-house built WordPress plugin, but there are third-party plugins available for use.

Key Features:

• Integration with Zoho CRM
• Automated workflows
• Advanced analytics
• Customizable templates

Mailgun

Mailgun is a developer-friendly email marketing platform with powerful APIs for sending, receiving and tracking emails. It’s perfect for enterprises that want lots of customization and technical oversight.

WordPress Integration: Mailgun provides a third-party plugin called Mailgun for WordPress that integrates email with WordPress.

Key Features:

• Powerful email APIs
• Real-time analytics
• SMTP relay
• Inbound email routing

Pabbly

Pabbly provides you with business management tools, such as email marketing. It’s also known for being cheap and easy to use, making it a perfect option for start-ups.

WordPress Plugins: Pabbly does not come with a WordPress plugin, but you can use third-party plugins to integrate with Pabbly.

Key Features:

• Email automation
• Form builder
• Subscription management
• Detailed analytics

MailPoet

MailPoet – an email marketing plugin for WordPress. It’s perfect for organizations that use WordPress and want a quick integration with their website.

WordPress integration: MailPoet is a free WordPress plugin for WordPress.

Key Features:

• Seamless WordPress integration
• Automated emails
• Drag-and-drop editor
• Detailed analytics

Elastic Email

Elastic Email is a low-cost solution for businesses looking for scalable email marketing services. It is particularly notable for its powerful API and email delivery.

WordPress Integration: Elastic Email does not include a WordPress plugin, but third-party plugins can be installed.

Key Features:

• Powerful API
• Email automation
• Detailed analytics
• Contact management

SendGrid

SendGrid is a hosted email marketing service provider that provides robust APIs for developers. It is a reliable and scalable platform and therefore ideal for enterprise applications.

WordPress Integration: SendGrid provides a certified plugin, SendGrid WordPress Plugin, that provides email delivery and marketing capabilities on WordPress sites.

Key Features:

• Transactional emails
• Email automation
• Detailed analytics
• SMTP relay

Adobe Campaign

Adobe Campaign is an email marketing and automation platform that is part of Adobe Marketing Cloud. It is great for businesses who want an entire marketing system.

WordPress Integration: Adobe Campaign does not support a WordPress plugin. Integration can be custom-developed or through third-party connectors.

Key Features:

• Advanced automation
• Personalization features
• Integration with Adobe Marketing Cloud
• Detailed analytics

ActiveTrail

ActiveTrail is a user-friendly email marketing solution that allows automation and customization options. It’s suitable for businesses of any size who want a simple platform.

WordPress Integration: ActiveTrail doesn’t have a dedicated WordPress plugin, but you can integrate it with third party plugins.

Key Features:

• Drag-and-drop editor
• Automation workflows
• SMS marketing
• Detailed analytics

iContact

iContact is a comprehensive email marketing platform focused on simplicity and effectiveness. It’s perfect for companies that need an easy way to run their email campaigns.

WordPress Integration: iContact doesn’t have a dedicated WordPress plugin, but there are some third-party plugins that you can integrate.

Key Features:

• Drag-and-drop editor
• Automation features
• Advanced analytics
• Social media integration

Email marketing tools come with several options to fit the needs of businesses. From automation and personalization to analytics and integrations, using the right tool can help improve your marketing campaigns and deliver higher returns.

We compare the different email marketing tools here and you’ll see the pricing plan, the maximum subscribers, the free and paid plans, free versions, and WordPress plugins. This knowledge can allow you to select the right tool based on your budget and requirements.